Important Know-Hows of UX Design in 2016
Designing and developing of any mobile app requires serious level of research. Though your app idea might be quite good, it is worthless if executed without proper planning. We have already discussed about ‘Building an App: 5 Points to Consider Before Getting Started’ previously. Now that you know the basics, let’s take a step ahead to learn about the importance of UX design in building mobile app.
Role of UX design in making an app a successful one
UX stands for user experience design. Why is it so important to take care of this aspect in the designing stage? The answer is simple, for seamless user experience and success of your app. Though web apps and websites fulfill the needs of people, mobile apps are getting greater attention in the digital market for the convenience and flexibility it offers.
To make an app that is easy to navigate and runs seamlessly should be the goal of designing team. One mistake in user experience design can cost you a lot in terms of creating a negative image in minds of users about your company. You are ought to lost customers if you do not pay proper attention to UX designing. To ensure a mobile app that is just perfect in design, it is wise to opt for services of a reputed UX Designing Company.
Factors influencing UX of mobile apps
The usage pattern and behavior of users play a vital role in planning UX design of mobile app. Firstly, determine the target audience of your mobile app. This is will you an idea as to how tech savvy they. Are your app users technologically challenged? Find out the answer to this question before preparing a layout of UX design.
Don’t just give users what they want; also give them what they expect! Merely fulfilling the basic requirements of users will not make your app popular. Try to find out their expectations and build the design accordingly. After all, who does not like to be pampered!
Nothing is appreciated more than simplicity. Clear and simple to understand mobile apps are likely to be used by maximum people. Let’s be straight forward to say that no one in this world have time to understand highly advanced and complicated design of your mobile app. In fact, users might end up uninstalling such apps and get diverted to another one.
To add a tinge of attractiveness, user experience design can include few animations. These moving things catch the attention of users and this increases their interest in your mobile app. Further, choosing good color theme also contributes to how users feel while using your app.
Along with simple and decent looking design, it is important for mobile apps to perform faster with minimum loading time. According to market research, those apps that have optimized performance and simple yet attractive design are the most popular ones among people.
Another UX design pattern to keep in mind is to always choose vertical design for mobile apps. Vertical design is mobile friendly and preferred by users the most.
On a concluding note, it can be said that a mobile app with powerful UX design is sure to be a hit in the market. So investing proper time on research and analysis of UX design would be fruitful.