Do's and Don'ts of Mobile App Marketing: Top Tips to Market your Business Mobile App
Top app development companies often find it challenging to develop competitive marketing strategies. This article discusses top 4 mobile app marketing techniques.
Top app development companies as well as marketers are well aware of the omnipresence of mobile apps in the present situation. All the concerns of common people, for example, ‘I want to know about this’, ‘I want to go here’ or ‘I want to buy this’ are addressed by mobile apps.
Name a task and there is an app to help you accomplish it. You can say that the flexibility and convenience provided by mobile apps have spoilt its users for good. Now that mobile app market is booming at unprecedented rate, it is no surprise that entrepreneurs are diverting their attention to mobile app marketing.
How to Earn Maximum Profit by Releasing a Mobile App into the App Store?
No matter how feature-rich and unique your app may be, if not released into the market with proper and organized marketing strategy, you may fail to get the expected results. You have to well-versed with the app marketing knowledge to make maximum money from your developed app.
Implement Smart and Effective Mobile App Marketing Techniques
Here we are going to discuss top 4 ways of mobile app marketing that help you climb the ladder of success:
1. Start Marketing Efforts as Mobile App Reaches Last Stage of Development
Put your marketing team to work as soon as your app reaches the final stage in development cycle. Remember that developing a successful and fully functioning app is a great achievement, but it’s just half the work done! Without people knowing about how useful and functional the app is, you won’t reap the expected outcome.
Start publicizing about your app at least a week in advance before its launch in the App Store. Prepare a calendar of how and when are you going to implement your marketing strategies. Such organized efforts ensure long term sustainability of your mobile app.
2. Determine the Lifetime Value of Users (LTV)
Lifetime Value (LTV) is the revenue earned from customer during his lifespan of app usage. Money earned through present customer will help you determine how much you should invest in app for its getting new users and retaining old ones. Get an estimate and accordingly spend on improving your mobile app as per user’s requirements.
3. App Store Optimization (ASO): Rank your App in the App Store
Get your app discovered in the App Store with power ASO strategies. What good is your fully functional mobile app that does not have strong presence in the App Store? App name and icon is first picture of your app portrayed in front of prospective users. So have a relevant name and attractive icon for your app.
Write the app description strategically to rank it high in the App Stores. Using keywords in the description and placing them correctly can help you in ASO process.
4. Apply Marketing Strategies Specific to the App Store
Many people make the mistake of launching the same app across multiple platforms without any optimization. Each platform works differently and accepts different marketing patterns. What works good for one platform may not necessarily do well with other. For this reason, it is suggested to customize app marketing efforts depending on the platform you launch the app.
Successful Mobile App Marketing
Have a proper marketing plan in place, pay attention to user’s feedback and spend quality time in research to find out typical user behaviour pattern. These metrics go a long way to climb the ladder of a successful mobile app.
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